Three CEOs. They All Called Me "The Glue."

That's because I connect what everyone else keeps separate.

I'm not a strategist who hands you a deck and walks away. I'm the operator who rolls up his sleeves and fixes what's broken.

For 20+ years, I've been the person CEOs call when revenue isn't scaling the way it should. Not because the product is bad. Not because the team is weak. But because sales, delivery, and product aren't talking to each other.

I've done this three times now. At Propel Software (acquired by NetSuite/Oracle). At AutoRABIT (acquired by private equity). And currently at Eradani, where we went from $35K to $4M in ARR in five years.

Every time, the pattern is the same:

  • Sales promises one thing. Delivery builds another.
  • Nobody owns the customer journey from end to end.
  • Data lives in silos. Decisions get made on gut feel.
  • Revenue grows in fits and starts instead of compounding predictably.

Most consultants show up, run workshops, write recommendations, and leave. I stay until the problem is fixed. Because I've learned that execution is everything.

Mike Samboy working

How I Got Here

Early Career

Learning the Hard Way

Started in operations at growing tech companies. Saw the same problems everywhere: brilliant products, talented teams, but broken systems holding everything back.

Propel Software

First Exit: VP Operations

Built the operational foundation that allowed Propel to scale through acquisition by NetSuite (later Oracle). Learned that process isn't bureaucracy — it's the difference between chaos and growth.

AutoRABIT

Second Exit: Chief Operating Officer

Took a startup and turned it into the market leader in DevOps automation. Aligned sales, delivery, and product into a single revenue engine. Private equity acquisition proved the model worked.

Eradani

Current: $35K to $4M ARR in 5 Years

Joined as employee #4. Built sales, marketing, customer success, support, and R&D functions from scratch. Transformed from services company to product company. This is where I refined the Constraint Engine and Leaky Bucket frameworks.

What I Believe

Revenue problems are system problems

Most CEOs think they need better marketing, better salespeople, or better product. What they actually need is better alignment between all three. Fix the system, and revenue follows.

Execution beats strategy

A mediocre plan executed well beats a brilliant plan executed poorly. I've seen too many companies die with perfect strategies and zero follow-through.

Data tells the truth

Your CRM knows where deals are getting stuck. Your support tickets know why customers churn. Your product usage data knows which features matter. Most companies just don't listen.

Simple scales. Complex breaks.

I've never seen a company outgrow simplicity. But I've seen dozens collapse under the weight of their own complexity.

Why I'm Different

I don't just advise. I execute.

Consultants give you a roadmap. I drive the car. You get results, not recommendations.

I've done this before.

Three companies. Three exits. I know what works because I've already built it.

I only take 1-2 clients at a time.

I'm not building an agency. I'm solving your specific problem with my full attention.

I fix the whole system.

Most people optimize one piece. I connect sales, delivery, product, and finance into a revenue engine that compounds.

Let's Talk About Your Revenue

If you're a $2M-$7M ARR software company that knows something is broken but you're not sure what, let's have a conversation.

Schedule a Diagnostic Call